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How Nintendo has had in the world and has won

The latest version of the hit Nintendo's handheld in stores in the UK and Europe. But if you Buy Time one.As for the first time in the Times in February, new Nintendo DSi handheld console launched in the UK and Europe Friday, April 3. The new console is based on success brand by adding a DS series of multimedia features.

For now, the DSi is available in black or white. The white is bright and smooth finish Matte black is a little rough, making it more pleasant touch.

The current DS Lite owners can be temporarily released by changes in the buttons volume and power, but otherwise, the DSi is a case about as usual. So if you buy one? Here are ten facts that can help influence their decision.

1. The DSi is the third revision of the DS, the best selling game console, however, with worldwide sales of more than 100 million euros, nine million of them in the UK.

2. Although it looks very similar the current DS Lite, the DSi is going one step larger than the original DS Lite DS chunk. The new machine is more thin, with slightly larger screens and a faster processor, and is packed with new features.

3. New feature: the DSi its own operating system integrated in the model of the Wii console. The operating system is stored in memory integrated DSi. A concrete upshots of this is that games are "hot, which means that you no longer need to power cycle the console when changing game cartridges.

4. New feature two: the DSi cameras come with low resolution into two, one at home and abroad. The cameras are complemented by an integrated application that allows you to distort the photos you take a humorous effect. Also can be used for video chat.

5. Three new feature: the DSi comes with an SD card slot, which can be photos, music and digital media stored. Do not get too excited about playing music. The DSi will not play AAC, MP3 is not more popular. Why? Read our interview with the head of Nintendo UK for find out.

6. New function of four: if you want to play your old Game Boy Advance, to forget. It's not a slot in the front. It is also a bad news for Guitar Hero fans, which uses the slot of your pitch.

7. New feature five: DSiWare shop, inspired by the Wii bank will provide download games for Nintendo Points in exchange. A web browser will be free.

8. A new feature six: Improving Internet connectivity means that the firmware can be updated Nintendo DSi. This is bad news for the game of the Pirates, who are considered cost the company millions in lost revenue by making DS games for download on the cards as the notorious R4. The DSi does not recognize a R4 card.

9. In his native Japan, the DS sells for 20,000 yen. A year ago, when the pound was worth 200 yen, have proposed a price of 100 pounds in the UK. Now the book is worth 139 yen, which hit a higher price the UK at £ 149. Ouch.

10. Nintendo has decided to launch a silent for the DS, perhaps in recognition of the fact that there is no DSi-only games still exist, DSiWare store and properly completed. However, the company reports pre-orders for the console to ten times the level of the DS Lite.

Ago four years, many observers believe that Nintendo was dead and buried. So the company has made a remarkable recovery with its DS and Wii consoles.

It's almost like the script of a video game. Time champion, reduced by a powerful rival, finally found his strength and has a dazzling performance.

But that is exactly what happened to Nintendo over the past three years. Having helped create the video game industry in the decade 1980, the company name is synonymous with games – but this is little consolation when he spent ten years on the margins of the industry, overwhelmingly passed by Sony PlayStation.

Once Nintendo has been firmly at the head of the home console and handheld devices – but lost out on the PlayStation consoles category, which allows Sony to launch his lead in his pocket. When Sony announced the PlayStation Portable in 2003, Nintendo's stock price collapsed quickly, analysts and shareholders fear that the ship finally sank.

With the benefit of hindsight, it is clear how Nintendo's business world underestimated. Today, its latest portable, the DS, is about to sell 100 million units – twice the Sony PSP. In the home console market also Nintendo has gone to his head. The Wii is about 50 million units sold, while rivals Sony and Microsoft struggle to reach the threshold of 30 million euros.

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Both DS and Wii have done something that the video game industry has talked with envy for years – some crossover in the mass market. Nintendo consoles have found success in the sale of boys and men in their twenties or thirties. Instead, they dug a new market – youth, middle-aged women, retirees, employers, etc..

The number of people playing video games has skyrocketed in recent years as people who have no interest in the development of foreign cars or accident to discover the extent of new experiences and opportunities the Wii and DS have in place.

It would be easy to characterize this success as a fluke. While Nintendo covered Paris, President Enterprise, Satoru Iwata, said in 2005 that the development and launch of the Wii would cost only 10 percent of the cash reserves of the company. Unlike Sony or Microsoft, for which the failure of a console launch would be disastrous, Iwata was unwilling to "bet exploitation in Wii and DS – in case of failure, the company simply return to the drawing board.

In some markets, like Japan, the DS has probably reached its maximum. The DSi, far from being revolutionary, Nintendo is only strengthening its market position. Despite this the most exciting console are still to come. Growth of the game is strong enough that even a deep recession will erect – and huge markets like India and China remain untapped. With the cost of components for the DS already low and declining, attractive emerging markets rather quickly – Nintendo giving more consumers billions with to repeat their miracle game.

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